A commercial videographer creates video content designed to promote, advertise, or sell a product, service, or brand. These videos are typically used in marketing campaigns across platforms like TV, YouTube, social media, or websites to drive awareness, engagement, or conversions.
What Does a Commercial Videographer Do?
Commercial videographers work with brands, agencies, and businesses to produce videos that help sell a product or tell a brand story. This includes handling:
- Creative direction
- Camera operation
- Lighting and audio
- Editing and color correction
- Working alongside marketing teams or ad agencies
Their goal is to create visually compelling, strategic content that matches the look, tone, and goals of a marketing campaign.
Types of Commercial Video Projects
Here are common types of projects commercial videographers take on:
- TV commercials
- Digital ads (YouTube, Meta, TikTok)
- Product videos
- Brand story videos
- Social media ad content
- Fashion or lifestyle visuals
- B2B marketing videos
These videos are often short, fast-paced, and highly branded, made to catch attention and leave an impression quickly.
Who Hires Commercial Videographers?
- Advertising agencies
- Startups and tech companies
- E-commerce brands
- Real estate developers
- Consumer product companies
- Fashion and lifestyle brands
If a business wants to make its product or service stand out in a crowded space, a commercial videographer plays a key role.
Equipment and Expertise
Commercial videographers typically use:
- High-end cinema cameras (RED, Sony FX6, Blackmagic)
- Gimbals or dollies for movement
- Pro lighting kits
- Audio gear
- Color grading tools
They’re focused not just on quality, but on making the product or brand look premium and match the ad’s creative vision.
Commercial vs. Corporate Video: What’s the Difference?
While commercial videographers focus on external-facing marketing, corporate video production is often internal or operational. Think:
- Commercial = Ads, promotion, selling
- Corporate = Training, internal comms, testimonials, company culture
Both have high production value, but serve different business goals.
Summary
A commercial videographer helps brands sell and promote through high-quality visual storytelling. They handle everything from product ads to brand films, often working with agencies or marketing teams. These videos are creative, polished, and built for public-facing campaigns.
At SeanG Productions…
We specialize in both commercial and corporate video production. Whether you’re launching a new product, running a social ad campaign, or building out your internal communications, we’ve got the tools and the team to make it happen.
📍 Based in Atlanta, we serve local and national clients looking for strategic, high-quality content.
Ready to get started? Request a quote or contact us today.
What’s the difference between a commercial and a corporate videographer?
A commercial videographer creates content for external marketing, like ads, product launches, and brand awareness.
How much does a commercial videographer cost in Atlanta?
Rates for a commercial videographer in Atlanta typically start around $3,000 to $10,000+ depending on the scope, crew size, and production complexity.
Do I need a videographer or a full production company for my commercial?
If your project needs advanced lighting, creative direction, scripting, or multiple camera setups, a video production company is the better choice.
Solo videographers work well for simpler promo shoots with smaller crews.
