Video Production for Atlanta Software Companies: What to Know
If you’re a software company in Atlanta, chances are you’ve thought about using video to stand out. Whether you’re selling a SaaS product, a mobile app, or enterprise software, video helps explain what you do in a way people actually understand.
Video content has become increasingly vital in the software industry, especially in competitive markets like Atlanta. Not only does video facilitate better engagement, but it also improves SEO rankings, leading to increased visibility and potential customer reach. Research indicates that including video on landing pages can boost conversion rates by up to 80%, making it an essential part of any digital marketing strategy.
But before you start filming everything, here’s what you need to know.
Start with a Brand Story Video
To create an impactful brand story video, consider storytelling techniques that resonate with your audience. Utilize real-life scenarios that illustrate the pain points your software addresses and how it transforms the user experience. For instance, if you offer project management software, showcase a customer who struggled with organization and how your tool streamlined their workflow.
Another element to consider is the emotional appeal of your video. Incorporate testimonials or relatable stories that humanize your brand. When viewers connect emotionally with your narrative, they are more likely to remember your brand and share it with others. This leads to organic growth and a more substantial online presence.
Before you create explainer videos or feature demos, start with your brand story. This video is the foundation of your video library. It’s where you tell people who you are, what your product solves, and why you exist. Think of it like your elevator pitch—just more visual.
A good brand story video usually includes:
- Your founder or team on camera
- What problem your software solves
- Quick product visuals or screenshots
- A clear tone that matches your company culture
Ideal length: 60–90 seconds
Where to use it: homepage, pitch decks, social media, email intros
Then Build Out Your Video Library
Once your brand story is done, build your library around the buyer journey. That way, every stage—awareness, consideration, decision—has a video ready.
Here’s what that looks like:
As you build your video library, think about creating content that addresses specific customer concerns or questions. For example, if your software has a robust analytics feature, consider producing a video that explains how to interpret the data effectively. This not only aids in customer education but also positions your brand as an authority in your field.
Including behind-the-scenes content can also enhance your library. Showcasing the people behind the software can create a sense of community and trust. For instance, feature your development team discussing their journey in creating the software, what challenges they faced, and how user feedback shaped the final product.
1. Explainer Videos
- Break down your product in a simple, visual way
- Use motion graphics or screen recordings
- Keep it short: 1–2 minutes
2. Product Demo Videos
- Show how your software works in real time
- Focus on key features, UI walkthroughs, or use cases
- Ideal for landing pages and sales outreach
3. Customer Testimonials
Consider also the importance of SEO in video production. Use relevant keywords in your video titles, descriptions, and tags. This will help your videos rank better on search engines and platforms like YouTube, which is the second largest search engine globally. Optimize your video thumbnail to be visually appealing, as this can dramatically increase your click-through rates.
- Let happy clients talk about their results
- Adds trust and social proof
- Great for B2B SaaS with longer sales cycles
4. Team or Culture Videos
- Highlight your team, values, or work culture
- Helps with recruiting and brand image
5. Onboarding and Training Videos
Once your video library is established, leverage analytics to measure its effectiveness. Platforms like Google Analytics and social media insights can help you see what content resonates most with your audience. This data will guide your future video production efforts and help you refine your strategy over time.
- Speed up how new users learn your platform
- Reduces support tickets and improves retention
What to Expect Working With a Videographer
- Discovery Call: You’ll talk about your goals and what type of videos you need first
- Planning: Scriptwriting, screen recording prep, storyboarding if needed
- Filming: For brand story or testimonial videos, expect a 1-day shoot
- Editing: You’ll review drafts, request revisions, and get final delivery in formats for web or social
Cost Ranges (2025 Estimates)
- Brand Story Video: $3,000 – $6,000+
- Explainer or Demo Video: $2,500 – $5,000+
- Testimonial Video: $2,500 – $3,500+
- Video Packages (3–5 videos): $8,000 – $15,000+
Pricing depends on scripting, animation, length, and number of videos needed.
Tips to Keep in Mind
- Batch your content. Film multiple videos in one shoot to save money.
- Keep things short and clear. Focus on one goal per video.
- Use real users or team members. Authentic content performs better.
- Think long-term. Videos should support your sales, support, and recruiting over time.
Final Thoughts
Incorporate calls to action (CTAs) in your videos to encourage viewers to engage further with your brand. Whether it’s directing them to your website, inviting them to sign up for a demo, or encouraging them to follow your social media accounts, clear CTAs can significantly enhance viewer interaction and lead generation.
If you’re a software company in Atlanta, video isn’t just nice to have—it’s a must. Start with a brand story video that explains why you exist. Then build your video library from there with demos, testimonials, explainers, and training content. Incorporate strategic keywords, emotional storytelling, and measurable objectives to maximize your impact.
Each one will save your team time, help your sales process, and make your brand feel more human.
Ready to create your brand story and plan out your video library? Contact us
Ultimately, your video content should reflect your brand’s personality and values. Consistency in tone, style, and messaging will help establish your brand identity and build long-term relationships with your audience. If your company values innovation, be sure to showcase that through creative video concepts and production techniques.
Ready to create your brand story and plan out your video library? Contact us today to discuss how we can help elevate your software company’s presence through expertly crafted video content tailored to your audience.
